Challenge 01

Cross channel customer recognition

Solution:

Engaging Omneo as their centralised customer profile platform, The Reject Shop bridged the gap between online and in-store. Identifying loyal "savvy-shoppers" across mobile, web, email and in-store interactions and enabling them to generate digital loyalty cards, add them to their native wallet, quickly access new offers and manage communication preferences.

Challenge 02

Making sense of merchandising and search for a diverse and ever-changing product range

Solution:

Introducing powerful filtering, search and merchandising solutions ensured that customers could quickly find and navigate between the products that best met their needs. The headless microservices approach meant that The Reject Shop could employ best of breed tools to serve specific business and customer needs, such as Shopify Plus, Prismic and Algolia.

Challenge 03

Page availability and load speeds

Solution:

Headless architecture meant that the approx. 1.1 million regular shoppers served per week could load the storefront once, with no reloads. This unique architecture means that customers can now navigate around the site instantly and say goodbye to the lengthy load times typically associated with eCommerce theme based front ends.

Challenge 04

Widen the pool of team members that can contribute to website content without in-depth technical skillset

Solution:

Decoupling the front end and marketing content CMS from the supporting backend services has made creating and editing content straightforward for The Reject Shop team. The Reject Shop can now create deeply customised pages without the help of eCommerce engineers, empowering them to produce rich content quickly for new opportunities, such as product launches, inspiring articles, campaign-specific offerings and landing pages.

Challenge 05

Increase flexibility for future innovation

Solution:

With a headless, microservices architecture, The Reject Shop no longer have a platform-specific front-end. Instead, they have a customised Reject Shop front-end that is a platform-agnostic asset of the business. Breaking the traditional cycle of a website rebuild every 3-5 years. 

They can now create new customer-facing services and experiences independently of the existing platforms in place, and are not locked into the cumbersome technology choices and long term commercial commitments.

Instead, as new possibilities emerge, The Reject Shop team can efficiently assess them and implement improvements cost-effectively, enabling continual investment customer-facing services and experience, with the comforting knowledge that this is an investment in an asset without a use by date.