HERE’S HOW WE CAN HELP:
Platform review, analysis and recommendations
Team review, analysis and recommendations
Customer research and analysis
UX and UI design
Team augmentation, project management & development
Upskill and education of your internal team
Roadmap and prioritisation of initiatives according to value
Our Approach to Helping Start Ups
As a start up examining your customer experience, you’ll have limited, if any, customer data to work with. For that reason, we suggest starting small and building to learn and iterate quickly. You will need to learn about your market as you build your business which puts you in the box seat for creating a highly agile ecosystem of technology that feeds data into a centralised customer data platform for a single view of customer. It also allows you to build your business in a more customer centric format than your competitors, adjusting not only your product, but your customer experiences as you learn more in market.
As you create your customer base, we’ll determine measures to help you define your best and most relevant customers as well as milestones for reviewing, analysing and iterating on the insights you will increasingly have for your business.
You may find that you need to leave assumptions at the door, and research and analyse your customers more often than established players in the market, but you have the benefit of defining your customer experiences, services and products, and iterating on your technology, features and initiatives far faster than other retailers and service providers in market. You may think you have a great product, but if the data shows otherwise, at least you’ll be in the perfect position to understand what it is the customer wants earlier and able to adjust for it quickly, rather than waste time and money building out the perfect technology and experience that no one will use.
Think big, start small and move fast!